Top 5 Personal Finance Apps on iOS in Brazil: Q2 2025

In the second quarter of 2025, Brazil's iOS market saw significant activity within the personal finance app category. This overview highlights the performance trends of the top five apps, based on data from Sensor Tower.

Mobills - Budget Planner from Toro Investimentos Ltda. experienced fluctuations in its weekly revenue, peaking at approximately $22.9K in early May. Weekly downloads varied, reaching as high as 11.4K in March and ending the quarter with around 10.4K. The app maintained a robust user base, with weekly active users ranging from 213K to 269K.

Jeitto Consignado saw a steady increase in weekly downloads, starting from a modest 6 and climbing to over 12.5K by the end of June. However, revenue data was not available for this period.

Splitwise from Splitwise, Inc. showed a varied revenue pattern, with a peak of $6.6K in early June. Weekly downloads fluctuated, with notable spikes in mid-April and mid-June, reaching over 5.9K. The app's active user base remained stable, ranging between 100K and 140K throughout the quarter.

Life Records launched in early April and quickly garnered attention with over 15.3K downloads in its first week. However, subsequent weeks saw a decrease in downloads, dropping to around 4.5K.

Finally, Sucrbe witnessed a significant spike in downloads in early April, reaching over 11.4K, before declining to lower levels by the end of the month.

For more detailed insights into the performance of these apps, visit Sensor Tower. Their comprehensive data provides a deeper understanding of trends in the app market.